Modern Thyroid and Wellness Podcast Advertising - Audience, Sponsors & Contact

Overview

Modern Thyroid and Wellness, hosted by PA-C McCall McPherson, offers an empowering and research-backed deep dive into thyroid health, challenging conventional medical guidelines and advocating for personalized, proactive care. The podcast goes beyond standard treatments, exploring the nuances of thyroid disorders, including subclinical hypothyroidism, and their far-reaching impact on metabolism, energy, and mental clarity. Listeners gain actionable, science-backed strategies for diet, lifestyle, and supplementation to reduce inflammation, stabilize blood sugar, improve sleep, and optimize overall well-being. With a focus on holistic solutions and patient advocacy, this podcast is essential for individuals seeking to take control of their thyroid journey, understand the latest insights, and live a more vibrant life, even when facing 'normal' lab results.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

5,080

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Direct Response

Brands with CTAs

GREAT

95%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 5.1K audience size, runs 97% host read ads and promotes 95% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Modern Thyroid Clinicmodernthyroidclinic.com	Modern Thyroid Clinic	2	2	2	2	2	1	2	2	1	Core Performer 75%
Take Back Your Thyroidbookmodernthyroidclinic.com	Take Back Your Thyroid						1			1	Test in progress 17%
MDRN Wellnessmdrnwellness.shop	MDRN Wellness								6		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Modern Thyroid Clinic	$1,250	-18.6%	100%	100%	11.0ad units	Core Performer	+1
EnergyBits health, wellness & fitness	$631	0.0%	100%	100%	5.0ad units	Core Performer	+1
Stem Regen health, wellness & fitness	$384	0.0%	75%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

98: Thyroid Dysfunction, Cellular Stress & Autophagy: A New Way to Think About Chronic Illness with Dr. Bill Rawls

0:00 / 1:04

Direct Response

9

#1

Run on 1x episode

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