The Human Upgrade: Biohacking for Longevity & Performance Podcast Advertising - Audience, Sponsors & Contact

Overview

Join Dave Asprey as he delves into personal development, biohacking, and transformation with world-class experts to upgrade your mind and body.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

211.3K

Est. Podcast Downloads

139.4K

Av. Youtube Views

71,884

Instagram

1.4m

YouTubers Subscribers

290k

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

GOOD

81%

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The Bottom Line

This show has an estimated 211.3K audience size, runs 81% host read ads and promotes 94% of ads for direct response advertisers.

Creator Influence

David Asprey

Dave Asprey, widely known as "The Father of Biohacking," is a visionary entrepreneur, author, and health expert committed to optimizing human performance and extending longevity. His transformative personal health journey, which saw him overcome significant health challenges, fueled his deep dive into cutting-edge science and technology. This exploration led to the creation of the globally recognized Bulletproof Coffee and the establishment of the Upgrade Labs franchise, making advanced biohacking accessible. Asprey hosts "The Human Upgrade with Dave Asprey" podcast, featuring in-depth interviews with leading experts. His recent New York Times bestseller, "Smarter Not Harder," further cements his position as a leading voice in the wellness and self-improvement movement, empowering individuals to master their own biology.

Age: 52 years
Nationality: American
Education: B.A., University of California, Santa Barbara

Age: 52 years
Nationality: American
Education: B.A., University of California, Santa Barbara

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Recent Campaigns

	Advertisers	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
iRestoreirestore.com	iRestore		1	4	3	2	2	4	2	4	3	2	3	3	4	3	4	4	3	2	1	2	2	4	2	Core Performer 100%
Viomeviome.com	Viome	2	1	1		1	1				1	3	2	1	1		3	1	2	1	1	2				Core Performer 67%
ZenBudzenbud.health	ZenBud														1			1	1	1	1	1	1	1		Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iRestore health, wellness & fitness	$167,450	-66.7%	100%	100%	56.0ad units	Core Performer	+1
Gatlin	$102,797	-100.0%	68%	100%	19.0ad units	Core Performer
Viome health, wellness & fitness	$81,157	-27.2%	92%	96%	25.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

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Direct Response

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