Cardinal Sports Zone Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Cardinal Sports Zone Podcast is the definitive weekly hub for passionate fans of University of Louisville (UofL) Athletics. A panel of dedicated hosts provides comprehensive coverage, including in-depth game recaps, strategic previews, and insightful analysis of both football and basketball seasons. Beyond standard sports reporting, the podcast offers a fan-centric perspective, breaking down team performances, player dynamics, and upcoming matchups with a blend of serious commentary and engaging, often humorous, banter. Targeting a loyal audience of UofL alumni and supporters, this podcast serves as a vital source for staying informed, understanding the nuances of Cardinal sports, and connecting with a community that shares an unwavering passion for their teams.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

420

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Direct Response

Brands with CTAs

GOOD

56%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 420 audience size, runs 98% host read ads and promotes 56% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week7/13	Week7/27	Week8/10	Week8/24	Week8/31	Week9/7
Prime IV Louisvilleprimeivhydration.com	Prime IV Louisville	5	1	2	1	1				Longer term buy 25%
Remaxremax.com	Remax						2	3	4	Longer term buy 25%
Planet Fitnessplanetfitness.com	Planet Fitness					1			2	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Prime IV Louisville health, wellness & fitness	$287	+4.9%	97%	92%	60.0ad units	Core Performer	+1
Prime IV Louisville	$128	0.0%	96%	79%	28.0ad units	Core Performer
Remax real estate	$123	+100.0%	100%	0%	27.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Cardinal Sports Zone Podcast Episode #331: Season 7 Finale

0:00 / 0:51

Direct Response

C

#1

Run on 1x episode

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