Remax

RE/MAX is a global real estate franchising company founded in 1973 in Denver, Colorado, by Dave and Gail Liniger. The company introduced a unique business model that allows experienced real estate agents to retain more of their commissions and operate independently, which has significantly influenced the real estate industry. RE/MAX has grown into a leading brand with a presence in many countries, recognized for its high productivity and agent empowerment, symbolized by its iconic red, white, and blue hot air balloon logo.

The company primarily offers residential and commercial real estate brokerage services through a network of independently owned franchises. RE/MAX supports its agents and brokers with marketing resources, technology tools, and training while allowing them operational freedom. Additionally, the company has expanded into technology and mortgage services, launching Motto® Mortgage and acquiring several technology firms to enhance its capabilities. RE/MAX targets a diverse customer base, including homebuyers, sellers, commercial clients, and real estate professionals seeking a supportive franchise model.