Planet Fitness

Planet Fitness is a prominent American franchisor and operator of fitness centers, founded in 1992 by brothers Michael and Marc Grondahl in Dover, New Hampshire. Headquartered in Hampton, New Hampshire, the company operates approximately 2,600 clubs across the United States and internationally in countries like Canada, Mexico, and Australia. It is recognized as one of the largest fitness club franchises by membership and location.

The core mission of Planet Fitness is to provide an affordable and non-intimidating fitness experience, particularly for novice and casual gym users. The company promotes a "Judgment Free Zone®," creating an inclusive atmosphere where members can work out comfortably. Planet Fitness offers a range of gym facilities, including cardio machines and strength-training equipment, along with low-cost membership options. The "Black Card" membership provides additional benefits, such as access to any location worldwide and extra amenities. The franchise model allows for rapid expansion while maintaining brand standards and customer experience.