How to advertise on We Can Do Hard Things: what it costs, who buys, and how to book

We Can Do Hard Things sells its host-read inventory the way most creator-led shows do: quoted per campaign, not off a public rate card. Spotsnow attributes roughly 97% of the show's tracked ads to direct response, so nearly everything running here is a coded, host-read read built to be measured. The anchor advertiser, Whatnot, has run roughly 9 to 11 ads on the feed. For a performance buyer, that mix reads clearly: this is a place where brands come back because the reads convert, not a pure awareness play. Spotsnow estimates all of this from tracked advertiser activity, not audience surveys. You can see the full picture on the We Can Do Hard Things profile.

Why We Can Do Hard Things is built for host-read direct response

The show is hosted by Glennon Doyle (best-selling author of Untamed), Olympic gold medalist Abby Wambach, and executive Amanda Doyle. It sits in the retail and DTC advertiser lane that leans on society and culture programming. Spotsnow data shows the direct-response share sitting near 97%. That's the number a performance buyer should care about most: when a read carries a code, a URL, or a spelled-out search term, you can tie a sale back to the spot. Spotsnow estimates the show reaches roughly 870,000 listeners, and that figure is an estimate, not a counted audience.

Format is the argument here, not price. The conversations run long and vulnerable, and listeners stay through the middle of an episode instead of skipping around. That sustained attention is exactly what a host endorsement borrows: when Glennon or Abby says a product works for them, the ad break doesn't feel like a hard cut away from the show. It feels like the same voice, still talking. That's why a coded offer lands better here than a produced spot dropped into a busy news feed.

The influence shows up in the numbers people trust. Spotsnow data shows an Apple Podcasts average around 4.8 stars across roughly 39,000 to 43,000 ratings. On social, the show runs roughly 54,000 Instagram followers and about 21,000 YouTube subscribers, with a TikTok presence too. The pull is concentrated in the feed and the listening community, which is where the buying decisions actually happen. A recommendation inside the episode carries more weight here than a scroll-past post.

Who is advertising on We Can Do Hard Things

The roster skews DTC lifestyle, women's health, home, and services, with a strong pull toward brands built for a female, midlife audience. Names running here include DoorDash, Quince, Indeed, Instacart, and Wayfair.

The anchor advertisers, broken down

Whatnot

Whatnot runs a livestream shopping platform for fashion, beauty, and collectibles. Spotsnow data shows roughly 9 to 11 ads on the show and estimated total spend over $300K, classified direct response. Its fashion and beauty seller base maps neatly onto an audience that already shops, discovers, and shares finds inside a community, so the discovery pitch fits the room.

Quince

Quince is a direct-to-consumer brand selling affordable-luxury essentials, from cashmere to bedding. Spotsnow data shows roughly 7 to 8 ads on the show and estimated total spend over $300K, classified direct response. The value-plus-quality story lands with a value-conscious, higher-income listener who wants premium materials without the premium markup.

Netsuite by Oracle

Netsuite by Oracle sells cloud business management software. Spotsnow data shows roughly 8 to 9 ads on the show and estimated total spend over $300K, classified direct response. It's the odd one out on a lifestyle-heavy feed, but the show's audience includes founders and operators, and a B2B software read can still pull qualified leads from a trusting listener base.

MIDI Health, the outlier

MIDI Health, a virtual perimenopause and menopause clinic, leans into condition relevance rather than a discount code. It's a mission-aligned buyer whose read speaks directly to a midlife female audience already talking about hormonal health on the show. It's proof that a different objective, awareness and trust for a health service, can convert here without a coupon.

All spend figures are Spotsnow estimates.

Why retail and DTC brands cluster here

The advertiser mix tells you who the show sells for. A DTC essentials brand, a livestream marketplace, a menopause clinic, and a vitamin company aren't running here by accident. They're chasing the same person: a woman in her core adult years, solidly middle to high income, concentrated in the US, who treats these hosts as trusted friends rather than broadcasters. That trust is the product. Glennon Doyle's authority comes from writing openly about the hard parts of life, and the audience shows up expecting honesty. So when a read recommends a service for perimenopause or a cashmere sweater that costs less than the department-store version, it reads as counsel, not a pitch. Health, home, and personal-care brands cluster here because the endorsement does the persuasion the display ad can't.

How your ad could sound

The Whatnot read gets a few things right. The handoff is conversational, not a jarring cut: "There are more than 10,000 fashion, beauty, and handbag sellers on Whatnot, so there's always something new to discover." The offer is clean and specific, $20 off and free shipping on your first purchase, and the search term gets spelled out ("search Whatnot, W-H-A-T-N-O-T in the App Store"), which is smart for an audio-only medium where nothing is clickable.

Two things could be tighter. The offer is stated twice, nearly back to back, which starts to feel repetitive instead of reinforcing. And there's no time-based hook, so the whole call to action leans on the discount alone. A soft deadline or a reason to act now would give the read more pull without changing the offer. Repeating "$20 off and free shipping on your first purchase" a second time is the line to trim, not double down on.

View what a great sample ad looks like here.

What makes a show like this convert

1. Host-read format keeps the listener in the room. The ad uses the same trusted voice as the episode, so attention doesn't drop at the break.
2. Host credibility does the selling. Glennon Doyle's authority is built on candor, and a recommendation from her reads as advice, not advertising.
3. The audience is a buyer, not a bystander. Spotsnow estimates the show reaches roughly 870,000 listeners who skew female, midlife, and middle to high income, a group that acts on trusted picks.
4. Repeat buying proves the math. Whatnot's roughly 9 to 11 ads show a brand renewing on a show, which only happens when the reads pay back.

We Can Do Hard Things in a nutshell

The audience skews strongly female, concentrated in the core adult years, middle to high income, and mostly in the US. DTC, women's health, and home brands already buy here, almost entirely through coded host-read endorsements. The show is quoted per campaign rather than sold off a rate card, and inventory moves through direct outreach rather than a large modern network. If your goal is measurable direct response with a trusted host doing the persuading, this feed fits. If you only want cheap reach, it isn't that.