Market research is the systematic gathering, analysis, and interpretation of data regarding target markets, consumer behavior, and competitors. This vital industry empowers businesses to make informed decisions, optimize products, and identify new emerging growth opportunities.
Market research is the systematic gathering, analysis, and interpretation of data regarding target markets, consumer behavior, and competitors. This vital industry empowers businesses to make informed decisions, optimize products, and identify new emerging growth opportunities.
Est Annual Spend
$778
Repeat Buy Rate
42.86%
GOOD% Direct Response
92%
GREATEst. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
The Bottom Line
This industry has an estimated $194 monthly podcast ad spend and a 43% repeat buy rate and promotes 92% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 MTGprice.com Market Research | $1.8K | +41% | 100% | Direct response | 16.0ad units | 16total |  |
 Kantar Market Research | $329 | -98% | 47% | Direct response | 3.8ad units | 15total |   +1 |
 Motor Racing Network Market Research | $117 | +100% | 100% | Direct response | 1.0ad units | 2total |   |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
MTGprice.com
0:00 / 0:33#1 MTGprice.com
Run on 1x episode#2 Kantar
0:00 / 0:38
#3 Tracksuit
0:00 / 0:46Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
MTG Fast Finance Business | 2,280 | 3.00 /mo | 100.0% | 16 | 1.45 | 100.0% | 100.0% | |
Ad Age Marketer's Brief Business | 540 | 1.67 /mo | 40.0% | 10 | 0.59 | 100.0% | 0.0% | |
 On Strategy Showcase Business | 980 | 0.67 /mo | 100.0% | 2 | 0.13 | 0.0% | 0.0% |  |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.