Ipsos

Ipsos is a global market research and consulting firm founded in 1975 in Paris, France. Initially focused on advertising and media research, the company has developed innovative methods to measure advertising effectiveness and audience behavior. Over the years, Ipsos has expanded its services to include public opinion research, customer loyalty, and advanced analytics.

The firm operates through various divisions, such as Ipsos ASI for advertising research, Ipsos Marketing for marketing and innovation, and Ipsos Loyalty for customer experience. Ipsos has grown internationally through acquisitions and organic growth, becoming the third-largest research agency in the world. Its services encompass quantitative and qualitative research, media insights, public opinion polling, and strategic consulting.

Ipsos serves a diverse range of clients, including advertisers, media companies, and multinational corporations, providing insights to guide marketing and strategic decisions. Under the leadership of CEO Ben Page, Ipsos continues to focus on growth and deepening client partnerships globally.