Tracksuit

Tracksuit is a New Zealand-based software-as-a-service (SaaS) company founded in 2021. It specializes in affordable brand tracking solutions for consumer brands and marketers. The company offers an intuitive dashboard that continuously tracks key brand metrics such as awareness, consideration, preference, and usage. This platform allows businesses to measure their brand health in real time and make informed marketing decisions based on actionable insights.

Tracksuit provides enterprise-level brand tracking at a significantly lower cost than traditional market research, making it accessible to small and mid-sized businesses. Its features include automated data collection, a user-friendly dashboard, competitive benchmarking, and the ability to demonstrate marketing ROI. Tracksuit serves a diverse range of clients across New Zealand, Australia, the United Kingdom, and the United States, all seeking to enhance their brand health without the high costs typically associated with market research. The company has raised $5 million in funding to further expand into the U.S. market.