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Top Shows in News

Stay informed with daily updates, global headlines, and deep analysis of current events, politics, business, and world affairs from trusted journalists and leading media outlets delivering breaking news stories directly to your favorite podcast player.

Shows in category: 1,805

Est Monthly Spend

$321,174,110

Repeat Buy Rate

50.97%

GOOD

% Direct Response

80%

GOOD

Est. Spend

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Most Run Ad

N
N

Nutrafol

0:00 / 2:39
Direct Response

The Bottom Line

This category has an estimated $321M monthly podcast ad spend and a 51% repeat buy rate and promotes 80% of ads for direct response advertisers.

Shows Performance Rankings

The best campaign consists of the highest performing show with a perfect match and additional supporting shows.

Rank
Top Shows
Est. Spent
Change
Est. Impressions
Host Read %
Avg. Core Buys
Core Buyers %
Avg. Repeat Rate
Top Advertisers
#1
The Majority Report with Sam Seder
The Majority Report with Sam Seder
GovernmentNews
$2.2M-15%140.7K50%
22x

ad units

40%47%
Just Coffee Co-op
Sunset Lake CBD
+1
#2
The Toast
The Toast
Society & CultureNews
$33.3M-9%677.4K50%
64x

ad units

29%45%
QuinceRhoback
+1
#3
The Dan Bongino Show
The Dan Bongino Show
NewsGovernment
$43.9M-31%1.2M46%
27x

ad units

40%60%
American Financing
Patriot Mobile
+1

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Top Advertisers

Top Spenders
Est. Spent
Change
Host Read %
DR %
# of ads
Frequency
Top Shows
Mint Mobile

Mint Mobile

telecommunications
$56,234,147-1.9%9.3%99.6%
10.0ad units
Core Performer
The MeidasTouch PodcastThe Fox News Rundown
+1
Shopify

Shopify

information technology & services
$55,019,555-21.9%10.1%87.6%
11.1ad units
Core Performer
The MeidasTouch PodcastIrish Breakdown
+1
Vrbo

Vrbo

hospital & health care
$32,810,091-27.2%0.4%65.6%
8.8ad units
Core Performer
The John Batchelor ShowTodd N Tyler Radio Empire
+1

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