Rhoback

Rhoback is an activewear company based in Charlottesville, Virginia, founded in 2016 by Matt Loftus, Kristina Loftus, and Kevin Hubbard. The brand draws inspiration from the Rhodesian Ridgeback dog, reflecting its mission to create high-quality activewear that supports an active lifestyle. Rhoback offers a range of performance apparel for both men and women, including signature performance polos, soft hoodies, stylish skorts, and dresses. Their products are made from premium fabrics designed for comfort, style, and versatility, making them suitable for both athletic and casual wear.

Initially a direct-to-consumer brand, Rhoback has expanded into wholesale markets, partnering with retail outlets such as golf pro shops and collegiate bookstores across the country. The company has also collaborated with RepSpark to enhance its wholesale operations, providing streamlined ordering and real-time inventory access for retail partners. Rhoback's culture and product development are deeply influenced by the endurance and adventurous spirit of the Rhodesian Ridgeback, aiming to create activewear that fits the dynamic lifestyles of its customers.