Morning Joe Podcast Advertising - Audience, Sponsors & Contact

Overview

Morning Joe offers a daily deep dive into the most pressing political conversations shaping the United States and the world. Hosted by Joe Scarborough, Mika Brzezinski, and Willie Geist, the podcast brings together a panel of Washington insiders, journalists, and cultural influencers for informed discussions and unparalleled analysis of current events, policy debates, and their societal impact. It targets engaged citizens, policy wonks, and anyone seeking to understand the intricacies of government actions, presidential policies, and public opinion on major issues like government shutdowns and international trade. The show distinguishes itself through its expert-driven commentary, fostering a comprehensive understanding of the day's political landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

160.7K

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 160.7K audience size, runs 3% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Energy Transferittakesenergy.com	Energy Transfer						3	6	8	8	1	2	8	5	7	9	8	9	7	7	9	7	13	13	12	10	8	Core Performer 92%
Vrbovrbo.com	Vrbo			3		3	1	11	5	4	2	4	3	7	4	8	10	12	13	10	11	7	6	3	10	10	11	Core Performer 92%
Monday.commonday.com	Monday.com	1	1	1	1	2		8	4	6				9	11	3	9	11	8	6	8	6	5	7	3	6	10	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
AccuWeather	$438,891	+24.1%	21%	99%	197.0ad units	Core Performer	+1
Vrbo hospital & health care	$227,633	-28.3%	0%	62%	158.0ad units	Core Performer	+1
Energy Transfer	$222,805	+35.2%	0%	63%	155.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Trump continues to pitch "golden age" economic message

0:00 / 0:34

Brand Awareness

T

#1

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