Your Favorite Thing with Wells & Brandi Podcast Advertising - Audience, Sponsors & Contact

Overview

Wells Adams & Brandi Cyrus bring humor and insight as they discuss their favorite and least favorite topics spanning movies, music, and more.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

110.5K

Est. Podcast Downloads

109.7K

Av. Youtube Views

764

Instagram

14k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GOOD

71%

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The Bottom Line

This show has an estimated 110.5K audience size, runs 71% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

Wells & Brandi Adams & Cyrus

Your Favorite Thing Podcast, hosted by Wells Adams and Brandi Cyrus, operates as a flagship lifestyle program within the iHeartRadio Podcast Network. Leveraging their backgrounds in radio and professional DJing, the duo produces weekly episodes centered on the 'Favorite Things' format, where they curate recommendations across cinema, literature, and trending media. The program serves as a primary hub for reality television analysis, specifically through their detailed Bachelorette Recap series and insider commentary on The Traitors. A recent win for the production includes the successful launch of their YFT Live Show tour, featuring live recordings from venues such as Harriet’s Nashville and Nashville After Hours at the Cyrus estate. Their content blends professional industry insight with unfiltered banter, frequently addressing viral moments like Bark Air travel and the 'man vs. bear' social debate. This mix of professional broadcasting experience and relatable cultural critique makes the duo stable tastemakers for modern pop culture enthusiasts.

Age: 42 years
Nationality: American
Education: Bachelor Degree, University of Mississippi

Age: 42 years
Nationality: American
Education: Bachelor Degree, University of Mississippi

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Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Quincequince.com	Quince	1	1	1	1	1	1	1	1	1	1	1	1		1	1	1	1	1	1	1	1	1		1	1	1	Core Performer 83%
Progressive Insuranceprogressive.com	Progressive Insurance								1		3			2	2	2	1	1	3	3		2	1	3		4	4	Core Performer 75%
BetterHelpbetterhelp.com	BetterHelp	1												1					1	1	1	1	1	1	1		1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$173,002	-56.0%	100%	92%	48.0ad units	Core Performer	+1
BetterHelp mental health care	$49,179	+42.9%	100%	100%	13.0ad units	Core Performer	+1
SKIMS apparel & fashion	$44,082	0.0%	100%	91%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Apple Is Solving Problems We Don't Have

0:00 / 1:34

Direct Response

A

#1

Run on 1x episode

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