When It Was Cool Wrestling and Retro Pop Culture (DragonKingKarl) Podcast Advertising - Audience, Sponsors & Contact

Overview

When It Was Cool Wrestling (DragonKingKarl) offers an unparalleled deep dive into the rich and complex history of professional wrestling. Hosted by veteran historian Karl Stern, the podcast meticulously explores every era, from the sport's pioneering days to modern promotions like WWE, WCW, and AEW. Listeners can expect detailed analyses of iconic matches, legendary figures such as Ric Flair and Hulk Hogan, and pivotal events like the 1994 AAA / WCW When Worlds Collide. Drawing on extensive archives and historical sources, this podcast caters to dedicated wrestling enthusiasts and history buffs seeking a comprehensive, analytical, and nostalgic journey through the evolution of sports entertainment and its significant impact on pop culture.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

340

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

47%

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The Bottom Line

This show has an estimated 340 audience size, runs 47% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
Amazon Primeamazon.com	Amazon Prime		1	1	6	3	3		2	1	2	2	2	2	3	2	2	1	1	2	1	2	1	1	Core Performer 75%
When It Was Coolwhenitwascool.com	When It Was Cool	1	1		1		1	1				1						1	1	2			1	1	Longer term buy 42%
Lib Syn Adslibsynads.com	Lib Syn Ads										2	3	1		1	1	2		1	1					Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amazon Prime information technology & services	$271	-36.7%	92%	98%	51.0ad units	Core Performer	+1
When It Was Cool	$195	+5.7%	92%	95%	39.0ad units	Core Performer	+1
Lib Syn Ads	$50	-83.3%	0%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

DragonKingKarl Classic Wrestling Show - The History of the NWA World Title Part 2 - The Territorial Era

0:00 / 1:15

Direct Response

D

#1

Run on 1x episode

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