Club Shay Shay Podcast Advertising - Audience, Sponsors & Contact

Overview

NFL legend Shannon Sharpe—3x Super Bowl champion and member of the Pro Football Hall of Fame—sits down with the biggest athletes, celebrities and influencers to discuss their accomplishments, challenges, and everything in-between.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

729.8K

Est. Podcast Downloads

150.8K

Av. Youtube Views

579K

Instagram

2.3m

YouTubers Subscribers

4.3m

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 729.8K audience size, runs 7% host read ads and promotes 76% of ads for direct response advertisers.

Creator Influence

Shannon Sharpe

Shannon Sharpe is a highly acclaimed media personality and former NFL superstar, renowned for hosting the popular podcast "Club Shay Shay." A three-time Super Bowl champion and Pro Football Hall of Fame tight end, Sharpe built a celebrated 14-season career predominantly with the Denver Broncos before transitioning successfully into sports broadcasting. His media journey included prominent roles as an analyst for CBS Sports and co-hosting "Skip and Shannon: Undisputed" on Fox Sports 1, cementing his reputation for insightful commentary and charismatic presence. Launched as a weekly podcast, "Club Shay Shay" quickly gained traction for its long-form, candid interviews with a diverse array of guests spanning sports, entertainment, and pop culture. Sharpe leverages his extensive network and engaging interview style to draw out revealing conversations about guests' careers, personal lives, and industry experiences. The podcast has become a significant platform for cultural discussion, generating viral moments from episodes featuring high-profile figures like Katt Williams, Bobby Brown, and Mike Tyson. Shannon Sharpe partnered with Colin Cowherd's "The Volume" network in 2023 to expand the podcast's reach and production capabilities under his Shay Shay Media banner. Known for his outspoken personality, sharp wit, and distinctive fashion sense, Sharpe maintains a strong connection with his audience across multiple platforms, including YouTube, TikTok, Instagram, and Twitter, where short clips amplify the reach of the full-length episodes. Through "Club Shay Shay," Sharpe continues to shape conversations in sports and culture, exploring current events, personal challenges, and the journeys of notable public figures.

Age: 58 years
Nationality: American
Education: Bachelor of Science, Savannah State University

Age: 58 years
Nationality: American
Education: Bachelor of Science, Savannah State University

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Grangergrainger.com	Granger	3	10	16	18	18	11	18	16	15	8	6	6	12	9	12	12	14	12	15	8	14	10	19	12	17	10	6	Core Performer 92%
Prize Picksprizepicks.com	Prize Picks	1	2	9	9	10	6	9	10	9	3	7	8	6	3	7	7	9	10	11	11	12	13	16	13	14	12	12	Core Performer 92%
Chatgptchatgpt.com	Chatgpt														3	12	12	20	15	21	15	15	12	19	15	9	15	9	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Prize Picks sports	$8,843,025	+45.4%	71%	99%	408.0ad units	Core Performer	+1
iHeartRadio	$3,408,562	+432.0%	0%	96%	375.0ad units	Core Performer	+1
Shay by Le Portier food production	$3,002,051	+50.0%	100%	99%	161.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Deebo & Joe - Part 1: Bears beat Patriots on TNF + TJ Watt Trade Rumors

0:00 / 1:14

Direct Response

D

#1

Run on 1x episode

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