Wear This Not That Podcast Advertising - Audience, Sponsors & Contact

Overview

Wear This Not That is a vibrant and practical podcast hosted by personal stylist Holly Katz, offering engaging fashion advice for women navigating real-world style challenges. Each week, Holly blends humor with honest insights, breaking down current trends, identifying common "fashion crimes," and providing actionable tips to help listeners cultivate a wardrobe that makes them look and feel fabulous. The podcast serves as a friendly guide for both fashion novices and style enthusiasts, covering essential topics from seasonal must-haves and smart shopping strategies to accessorizing and building confidence through proper fit. With a strong emphasis on relatable content and direct product recommendations often linked to its integrated online shop, the show empowers its audience to refresh their style, make informed fashion choices, and embrace personal expression.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,020

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 2K audience size, runs 100% host read ads and promotes 97% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Wear This Not That Shop	$678	0.0%	100%	100%	18.0ad units	Core Performer
Amazon Prime information technology & services	$411	0.0%	100%	100%	10.0ad units	Core Performer	+1
Evelyn & Bobbie apparel & fashion	$39	0.0%	100%	0%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Fall Denim Trends 2025 | EP 267

0:00 / 0:49

Direct Response

F

#1

Run on 1x episode

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