Tokenized Podcast Advertising - Audience, Sponsors & Contact

Overview

Tokenized is an essential podcast for professionals and innovators navigating the evolving landscape of digital finance. Hosted by Simon Taylor and featuring industry leaders like Cuy Sheffield from Visa, the show delves into the strategic implications and technical nuances of asset tokenization and stablecoins. Each episode offers in-depth 'nerd outs' on current news and real-world applications, from corporate treasury use cases with Klarna's stablecoin to the transformation of payment giants like MoneyGram. It targets 'builders' and 'operators' in fintech, crypto, and traditional finance, providing expert insights into how blockchain technology is reshaping markets and creating the credible future of finance. The podcast distinguishes itself by offering high-level discussions with key decision-makers, making complex topics accessible and actionable for those at the forefront of this financial revolution.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,047

Est. Podcast Downloads

280

Av. Youtube Views

767

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

GOOD

69%

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The Bottom Line

This show has an estimated 1K audience size, runs 69% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26	Week11/2
Visavisa.com	Visa	1	1	1	1	2	1	2	2	1	2	2	2	2	2	2	2	1	1	1	1	2	1	1	2	1	Core Performer 92%
Fireblocksfireblocks.com	Fireblocks		1		1	1	1		2		2	1	1	1	1	2		1	1		1	1	1		1		Core Performer 58%
Modern Treasurymoderntreasury.com	Modern Treasury										1		1		1		1			1		1		1		1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Stripe information technology & services	$903	+187.3%	76%	97%	37.0ad units	Core Performer	+1
Visa information technology & services	$810	+49.2%	53%	85%	47.0ad units	Core Performer	+1
Fireblocks	$766	+147.1%	66%	94%	35.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Microsoft & Goldman Sachs Say No to Tokenized Stocks

0:00 / 0:42

Direct Response

M

#1

Run on 1x episode

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