Tech It Out Podcast Advertising - Audience, Sponsors & Contact

Overview

Tech It Out expertly demystifies the complexities of modern technology, translating 'geek speak' into accessible insights for the everyday listener. Through engaging interviews with industry innovators and product specialists, the podcast explores the latest advancements in consumer electronics, smart devices, and automotive technology. Recurring themes include the 'right to repair' movement, emerging innovations like advanced driver assistance systems, and practical gadgets for home and leisure. This show is ideal for tech enthusiasts and curious consumers alike who want to stay informed about the ever-evolving tech landscape, understand how new products impact their lives, and make informed decisions, all delivered in a clear, jargon-free style.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

220

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 220 audience size, runs 99% host read ads and promotes 70% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14
Nortonnorton.com	Norton	1	1	2	2	1	2	1	2	1	2	1	1	1	3	1	2	1	1	2	1	1	2	2	3	1	2	Core Performer 92%
Visavisa.com	Visa				1	1	1	2	1	2	1	1	2	3	2	2	2	1	1	2	1		1	1	2	1	1	Core Performer 83%
SanDisksandisk.com	SanDisk	1	2	1	1	1	1		1		2	1	1		1	1	2	1	1	1	1		1	1	1	1		Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Norton	$337	-11.0%	96%	67%	82.0ad units	Core Performer	+1
Visa Canada	$241	0.0%	100%	57%	60.0ad units	Core Performer	+1
Visa information technology & services	$230	-41.3%	100%	63%	56.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Preserving indigenous language, thanks to Motorola and UNESCO. Plus, ESR Tech’s latest cases, and Spines audiobooks.

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Direct Response

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