Time Wasting with Ali Riley and Kelley O’Hara Podcast Advertising - Audience, Sponsors & Contact

Overview

Sports Are Fun! is a dynamic podcast dedicated to celebrating and analyzing the world of women's sports, with a strong emphasis on soccer (NWSL, USWNT) and basketball (WNBA). Hosted by Olympic gold medalist Kelley O'Hara and co-host BJ Beckwith, alongside a rotating cast of athletes and friends, the show offers an engaging insider's perspective on the biggest stories, game breakdowns, and off-field happenings. It features candid interviews with prominent personalities, blending expert analysis with lighthearted banter and personal anecdotes. The podcast aims to reignite and foster passion for women's sports, appealing to dedicated fans seeking both comprehensive coverage and a fun, authentic connection to their favorite athletes and teams. It stands out by providing a unique blend of professional insight and fan-centric enthusiasm, making it a go-to source for the vibrant culture of women's athletics.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

40,380

Instagram

1.2m

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 40.4K audience size, runs 43% host read ads and promotes 70% of ads for direct response advertisers.

Creator Influence

Just Women’s Sports

Just Women's Sports is a leading multi-platform media company exclusively dedicated to covering women's sports, founded by former professional soccer player Haley Rosen. Launched initially as an Instagram account, it quickly expanded across digital platforms, including a website, daily newsletter, popular podcasts like "Snacks" and "The Players' Pod," and extensive social media content on Instagram, Twitter, TikTok, and YouTube. The company's mission is to address the historical underrepresentation of women's sports in traditional media by providing 24/7, 365-day coverage that is witty, celebratory, and engaging, described as leading "with hype, not guilt." JWS covers a wide range of sports, including soccer (NWSL/USWNT), basketball (WNBA), tennis, golf, and more, focusing on news, highlights, analysis, and athlete features. They actively collaborate with female athletes who often host their content. The company has experienced significant growth and influence, generating millions of impressions during major events like March Madness and the FIFA Women's World Cup. Financially supported by major brands and high-profile athletes and investors, Just Women's Sports is a key player in elevating the visibility and popularity of women's sports, aiming to build an empowered fanbase through creative storytelling and authentic athlete voices. Their ventures include expanding their merchandise line and continuing to grow their presence across platforms and live events.

Education: BA and MA, Stanford University

Education: BA and MA, Stanford University

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/8	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17
Amazon Primeamazon.com	Amazon Prime	1	1	1	1		1	1	1	1	1	1	1	Past Performer 17%
Angel City FCangelcity.com	Angel City FC	1												Test run 0%
Disclosure Daydisclosuredaymovie.com	Disclosure Day					1								Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Amazon Prime information technology & services	$10,512	-100.0%	63%	56%	16.0ad units	Core Performer	+1
Adobe information technology & services	$3,527	0.0%	100%	50%	4.0ad units	Core Performer	+1
World 7s Football	$1,191	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

We Tried to Understand FIFA World Ranking

0:00 / 0:53

Direct Response

W

#1

Run on 1x episode

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