This Life Ain't For Everybody Podcast Advertising - Audience, Sponsors & Contact

Overview

The podcast "This Life Ain't For Everybody" offers an intimate and reflective journey into the demanding, yet rewarding, lifestyles of individuals deeply committed to their craft, particularly within the country music scene. Host Chad shares personal experiences and candid conversations with musicians like Jamey Johnson and Drake White, delving into their stories of resilience, passion, and the unwavering dedication required to navigate the industry. Episodes blend heartfelt storytelling, reflections on life's challenges and triumphs, and appreciation for authentic artistry, often set against the backdrop of American southern culture. This show is designed for listeners seeking genuine narratives, behind-the-scenes insights into the music world, and inspiration from those who pursue unique, challenging paths, appealing to fans of music biographies, cultural commentary, and inspirational personal journeys.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,763

Est. Podcast Downloads

3,420

Av. Youtube Views

343

Instagram

2k

YouTubers Subscribers

982

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Direct Response

Brands with CTAs

OKAY

39%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 3.8K audience size, runs 92% host read ads and promotes 39% of ads for direct response advertisers.

Creator Influence

Lee Lardent

Lee "Lefty" Lardent serves as the voice of the American grit lifestyle through his media entity, This Life Ain't For Everybody. Operating out of Reno, Nevada, Lardent produces high-caliber video podcasts and localized features that bridge the gap between mainstream professional sports and the traditional Western industry. He hosts the long-running This Life Ain't For Everybody podcast, where he facilitates deep-dive conversations with a diverse roster of guests, including UFC trailblazer Chuck Liddell, MLB pitcher Walker Buehler, and country music icon Cody Jinks. His recently expanded On the Road series captures the reality of the cowboy way of life by visiting athletes and musicians on location at their homes and ranches. A regular fixture at the National Finals Rodeo and the SEMA Show, Lardent integrates his long-term partnership with LEER truck toppers into cinematic storytelling. His work focuses on individuals who sacrifice for their craft, offering a platform for military veterans, law enforcement officials, and rodeo hall of famers to share their origin stories.

Age: 51 years
Nationality: American
Education: Not publicly disclosed

Age: 51 years
Nationality: American
Education: Not publicly disclosed

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Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/31	Week9/7
Jack Danielsjackdaniels.com	Jack Daniels	2	2	1	1	1	1		3	2	2	3	2	3	2	2	1	4	2	3	1	Core Performer 75%
Demerboxdemerbox.com	Demerbox	1	1	1	1			1	2	1	1	2		1	1	1	2	1		2	1	Core Performer 58%
Resistolresistol.com	Resistol	2				1	1	1		1		1	1				1		1	2		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Jack Daniels environmental services	$5,436	-40.5%	89%	7%	89.0ad units	Core Performer	+1
Demerbox electrical/electronic manufacturing	$1,999	-5.3%	100%	52%	29.0ad units	Core Performer
Oakley Meta apparel & fashion	$1,972	-100.0%	92%	27%	26.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

E551 - Oklahoma State Just Made NCAA History | Coach David Taylor, Jax Forrest, Sergio Vega & Landon Robideau

0:00 / 1:00

Brand Awareness

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#1

Run on 1x episode

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