Stanley St. Social operates as a Melbourne-based media collective providing an insider perspective on the professional peloton. Founded by sports manager Jason Bakker and former cyclist Alex Clements, the platform delivers technical race analysis and long-form athlete interviews. Their signature Unpack series offers deep dives into the tactical shifts of the Tour de France and the Giro d'Italia, frequently featuring AFL star Max Gawn to connect cycling with a broader Australian sporting audience. A recent win for the collective includes their comprehensive on-ground coverage of the Australian Road Nationals, where they collaborated with Lanterne Rouge to provide live commentary and wattage analysis. The production utilizes high-level access to WorldTour athletes such as Caleb Ewan and Luke Plapp, moving beyond standard journalism to offer professional insights into athlete management and team dynamics. By centering their narrative on the authentic cafe culture of Melbourne's cycling scene, they serve as a primary source for technical expertise and elite performance storytelling.