This is Sparta MSU! Podcast Advertising - Audience, Sponsors & Contact

Overview

This is Sparta MSU! offers an authentic, insider's perspective on Michigan State University football, hosted by former Spartan legends Jason Strayhorn and Sedrick Irvin. The podcast provides dedicated fans with in-depth game recaps, critical analysis of the program's current state, and forward-looking discussions on the team's future, often featuring interviews with key figures like former players. Beyond typical sports commentary, the show cultivates a vibrant community through its interactive live broadcasts and "virtual tailgate" atmosphere, making it a go-to source for passionate MSU supporters seeking exclusive insights and a shared fan experience. It caters to those who crave detailed, knowledgeable discussions about their favorite college football team, blending expert analysis with a strong sense of Spartan camaraderie.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

599

Est. Podcast Downloads

560

Av. Youtube Views

39

Instagram

4k

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 599 audience size, runs 29% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week6/1	Week6/22	Week6/29	Week7/13	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Coors Lightcoorslight.com	Coors Light	1	1	1	1		1	1	1		2			1	1	1	1	1			1	Core Performer 58%
IHOPihop.com	IHOP	1	1		1	1	1	1		1		1	1						1	1		Longer term buy 33%
Nissannissanusa.com	Nissan																1	1	1			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Coors Light food production	$277	-73.2%	100%	0%	39.0ad units	Core Performer	+1
IHOP restaurants	$172	+143.4%	34%	88%	41.0ad units	Core Performer	+1
Planet Fitness health, wellness & fitness	$94	0.0%	0%	100%	31.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Michigan State Football: Outspent, Outmatched & Out of Excuses | This Is Sparta B1G #321

0:00 / 1:18

Brand Awareness

M

#1

Run on 1x episode

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