The Outdoor Life Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Outdoor Life Podcast offers in-depth journalistic explorations into hunting, fishing, and conservation, building on over a century of expertise. Hosted by seasoned editors, the show delivers a blend of practical advice, such as advanced hunting techniques and gear insights, with critical reporting on pressing environmental and policy issues affecting outdoor enthusiasts. Episodes feature expert interviews and field reports, covering topics from whitetail secrets and championship archery to the ecological impact of commercial trawling and advocacy for sustainable practices. It targets dedicated sportsmen and women, conservation advocates, and anyone passionate about wildlife, outdoor recreation, and the future of natural resources, providing a distinctive mix of skill-building content and investigative journalism.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

980

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

20%

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The Bottom Line

This show has an estimated 980 audience size, runs 20% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week10/5	Week10/12
Victorinoxvictorinox.com	Victorinox	1	1	1	1	1						Longer term buy 25%
Bob Rich Booksbobrichbooks.com	Bob Rich Books							1		1	1	Longer term buy 25%
Rugerruger.com	Ruger						1		1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Victorinox	$55	-63.3%	0%	20%	5.0ad units	Core Performer
Bob Rich Books	$38	+100.0%	67%	100%	3.0ad units	Test run
Amazon Prime information technology & services	$34	0.0%	25%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Most Remote Wilderness in the Lower 48 Has an Overcrowding Problem

0:00 / 1:39

Direct Response

T

#1

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