The Montoyas Podcast Advertising - Audience, Sponsors & Contact

Overview

The Montoyas offers an intimate and often hilarious look into the married life of professional rugby league player Marcelo Montoya and his vivacious wife, Tayla. This podcast chronicles their journey as Australian imports assimilating into New Zealand, blending Marcelo's disciplined athletic world with Tayla's spirited, sometimes chaotic, approach to life. Listeners are treated to candid conversations about their contrasting personalities, cultural clashes (Fijian, Italian, Australian), and the everyday realities of a high-profile sports couple. With a tone reminiscent of reality TV and family sitcoms, the show explores themes of relationship dynamics, cultural adaptation, and the humorous challenges of domestic life, appealing to fans of celebrity lifestyle content, sports insights, and relatable relationship comedy.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

6,001

Est. Podcast Downloads

20

Av. Youtube Views

6,001

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

31%

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The Bottom Line

This show has an estimated 6K audience size, runs 31% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21
Blue Wealthbluewealth.com.au	Blue Wealth	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	2	Core Performer 92%
Salisaily.com	Sali	1				1							1	1	1	1	1	2	1	1	1			Core Performer 75%
NatureFrame Photography Reviewchatgpt.com	NatureFrame Photography Review																	1			1	2		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Blue Wealth real estate	$2,336	+18.6%	100%	100%	23.0ad units	Core Performer	+1
Sali telecommunications	$1,629	+84.6%	100%	100%	13.0ad units	Core Performer	+1
UpNxt	$552	0.0%	100%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Dumbest Argument I've Ever Had

0:00 / 1:16

Direct Response

T

#1

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