Rugby League Guru Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Rugby League Guru brings you weekly podcasts centred solely on the greatest game of all, Rugby League. Each week we will bring you in-depth analysis, predictions, opinions, Super Coach content and tell all interviews with the NRL stars that have lit up your TV sets over the last 40 years and still do today.

Hosted on Acast. See acast.com/privacy for more information.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,023

Est. Podcast Downloads

100

Av. Youtube Views

3,923

YouTubers Subscribers

16k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

30%

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The Bottom Line

This show has an estimated 4K audience size, runs 30% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Nathan Durkin

Nathan Durkin, widely known as the 'Rugby League Guru,' is a prominent Australian content creator who has carved out a significant niche as a leading voice in Rugby League analysis, predictions, and fantasy sports strategy. Beginning his journey as a primary school teacher, Durkin transitioned into full-time content creation, driven by an ardent passion for the National Rugby League (NRL) and NRL SuperCoach. His initial foray into the digital space was an Instagram page dedicated to SuperCoach, inspired by an NFL fantasy analyst, which quickly garnered a dedicated following. Durkin's content primarily focuses on in-depth NRL game previews, post-match analysis, team list reactions, and extensive coverage of NRL SuperCoach. He is particularly renowned for his popular podcast series, 'NRL SuperCoach Beers & Breakevens,' which provides weekly insights into fantasy team management. Another key feature is his 'Take the Two' segments, where he collaborates with former NRL players like Jamie Soward to deliver expert commentary and predictions. His signature enthusiastic and knowledgeable style, combined with a strong work ethic, has resonated deeply with the Rugby League community. Operating across multiple platforms, Nathan maintains a strong presence on YouTube, where he shares video versions of his podcasts and live reactions; Instagram, his initial launchpad; TikTok for shorter video content; and various podcast platforms, including Acast and Spotify. He also cultivates a loyal community through his 'Ru Crew' Patreon, offering exclusive content and direct fan engagement. His monetization strategy is robust, relying heavily on brand partnerships with companies such as Neds, Ladbrokes, Launtel (a major sponsor for 2025), Blue Wealth Property, and Hyundai, alongside revenue from his Patreon and digital advertising. Nathan has built a robust network of collaborators within the Rugby League sphere, including fellow analysts, former players, and media personalities, further solidifying his influence. Despite acknowledging initial public skepticism regarding his 'Guru' title, given his non-professional playing background, he has overcome this through consistent, high-quality, and deeply knowledgeable content. Durkin's success story serves as an inspiration for aspiring content creators, demonstrating how passion, strategic content delivery, and consistent engagement can transform a hobby into a thriving full-time career in the competitive sports media landscape.

Age: 25-34
Nationality: Australian
Education: Unspecified Degree, University (Unspecified)

Age: 25-34
Nationality: Australian
Education: Unspecified Degree, University (Unspecified)

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Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Nedsneds.com.au	Neds	2	15	14	12	12	18	13	9	11	8	9	12	9	9	9	6	8	2	5	9	10	10	8	9	9	5	1	Core Performer 100%
Progressive Insuranceprogressive.com	Progressive Insurance							10	10	4				11	2	2	7	8	12	7	10	12	11	7	7	4	2	1	Core Performer 100%
Blue Wealthbluewealth.com.au	Blue Wealth		3	2	3	2	2	3	1	2	1	2	1	1	1	2	1	2	1	1	1	1	1	1	3	1	1	5	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Neds gambling & casinos	$19,223	+14.1%	99%	98%	293.0ad units	Core Performer	+1
Progressive Insurance insurance	$5,747	-44.7%	4%	96%	131.0ad units	Core Performer	+1
Blue Wealth real estate	$3,732	+3.2%	100%	88%	50.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Take the Two with Jamie Soward: Big Upsets, Roosters Chances and Coby Black's Debut

0:00 / 0:16

Direct Response

T

#1

Run on 1x episode

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