The bunkered Golf Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The bunkered Golf Podcast offers a weekly deep dive into the world of professional golf, delivering sharp opinions and insightful analysis on the sport's most pressing news and debates. Hosted by Michael McEwan and a rotating panel of guests, including golf's biggest names, the show covers everything from player performance and career legacies (like Rory McIlroy's status) to the evolving landscape of tours such as LIV Golf, transfer dealings, and alleged controversies. Beyond breaking news, the podcast engages listeners with lively discussions, sometimes incorporating lighthearted segments, making it a comprehensive and entertaining listen for dedicated golf enthusiasts seeking informed perspectives and zero fluff on the global game.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

240

Instagram

16k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

OKAY

47%

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The Bottom Line

This show has an estimated 240 audience size, runs 47% host read ads and promotes 77% of ads for direct response advertisers.

Creator Influence

bunkeredgolf

bunkered is a Scottish golf media brand established in the mid-1990s, serving as a comprehensive resource for golf enthusiasts worldwide. Through its multi-platform presence, including a magazine, website, YouTube channel, and "The bunkered Podcast," it delivers news, equipment reviews, and course features. The brand is known for its "Debunked" series, which critically examines common golf sayings, and its "Public Golf Counts" campaign, advocating for the preservation of public golf courses in Scotland. Recently, bunkered provided extensive coverage of the new PXG 0311 GEN8 irons, offering early insights into upcoming golf technology. Its content blends editorial rigor with accessible insights, covering everything from professional tour analysis to travel experiences at prestigious courses like St Andrews and Pinehurst.

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Recent Campaigns

	Advertisers	Week3/2	Week3/23	Week3/30	Week4/27	Week5/11	Week5/25	Week6/22	Week6/29	Week7/6	Week7/20
bunkeredbunkered.co.uk	bunkered		1	1		2		1		2	1	Longer term buy 25%
On Teeontee.com	On Tee	1			1	1	1	1	1	2		Longer term buy 25%
PXGpxg.com	PXG									1	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
bunkered	$49	+139.7%	100%	100%	14.0ad units	Core Performer
Callaway retail	$49	0.0%	100%	0%	21.0ad units	Core Performer	+1
On Tee	$36	+100.0%	0%	100%	13.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The big fat review of golf in 2025

0:00 / 0:39

Brand Awareness

T

#1

Run on 1x episode

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