Sky Sports Golf Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Sky Sports Golf Podcast offers a weekly deep dive into the world of professional golf, featuring expert analysis from Sky Sports' top pundits and exclusive interviews with leading players. Each episode dissects the biggest news, talking points, and tournament outcomes from major events like the DP World Tour Championship and the Ryder Cup. Listeners gain insights into player performances, tour card battles, and the strategic nuances of the game, making it essential listening for avid golf enthusiasts seeking informed commentary and up-to-the-minute updates on the sport's most compelling narratives.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

13,327

Est. Podcast Downloads

660

Av. Youtube Views

12,667

YouTubers Subscribers

106k

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Direct Response

Brands with CTAs

OKAY

44%

Host Read %

% of host read ads

BAD

38%

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The Bottom Line

This show has an estimated 13.3K audience size, runs 38% host read ads and promotes 44% of ads for direct response advertisers.

Creator Influence

Sky Sports Golf

Sky Sports Golf is the premier dedicated golf channel for viewers in the United Kingdom and Ireland, operated under the broader umbrella of Sky Group, a division of Comcast. Established as a standalone channel to centralize Sky Sports' extensive golf coverage, it has become the go-to destination for golf enthusiasts seeking live tournaments, in-depth analysis, player interviews, classic moments, and instructional content. Its content strategy is designed to deliver a comprehensive golf experience, spanning major championships like The Masters, The Open, US Open, and PGA Championship, as well as the PGA Tour, DP World Tour, and LPGA Tour. The channel is known for its professional, informative, and engaging tone, aiming to bring viewers closer to the game through expert commentary and cutting-edge analysis. Key to Sky Sports Golf’s operations is its robust content diversity and strategic partnerships. Beyond live broadcasts, the channel produces digital-first content, including the popular 'Audi Performance Zone' which leverages technology for intricate swing analysis, and the 'Sky Sports Golf Podcast,' sponsored by Callaway Golf. These collaborations extend into significant broadcast rights agreements with major golf organizations, cementing its position in the global golf media landscape. The channel's continuous innovation includes initiatives like 'Sky Sports+' to enhance streaming capabilities and a focus on engaging younger audiences through new digital formats. While primarily a subscription-based service, its presence on platforms like YouTube, Sky Go, NOW TV, and various social media channels ensures broad accessibility and engagement. This multi-platform approach allows Sky Sports Golf to not only serve its loyal subscriber base but also to grow its digital footprint and influence golf discussions across the region. Despite occasional criticisms regarding advertising and studio analysis during live events, Sky Sports Golf remains a highly influential entity in golf, playing a crucial role in popularizing the sport and driving narratives around its leading figures like Rory McIlroy.

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Callawaycallawaygolf.com	Callaway	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 67%
Sky Sportsskysports.com	Sky Sports	1		1				1									1		1			1	1	Longer term buy 33%
Grangergrainger.com	Granger				1	1		1				1		1					1		1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Callaway retail	$11,364	-15.9%	54%	19%	72.0ad units	Core Performer	+1
Sky Sports information technology & services	$2,764	+70.0%	4%	100%	25.0ad units	Core Performer	+1
Odyssey A.I. 1 Putters	$2,012	-100.0%	47%	0%	15.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ryder Cup qualification begins here! FedExCup Playoffs & the future for LIV Golf

0:00 / 0:10

Brand Awareness

R

#1

Run on 1x episode

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