The Breakdown Podcast Advertising - Audience, Sponsors & Contact

Overview

The Lincoln Project's "The Breakdown" is a weekly political commentary show hosted by Rick Wilson and Maya May. The show features analysis of current events, interviews with political figures, and commentary on the 2020 presidential election and the Trump administration.The show's hosts are both experienced political operatives and commentators. Wilson is a Republican strategist who has worked for campaigns across the country. Together, they provide a unique perspective on the political landscape.The show's format is conversational and engaging. Wilson and Maya often have lively debates about current events. They also interview a variety of guests, including politicians, journalists, and activists. The show is not afraid to tackle controversial issues, and it often takes a critical look at the Trump administration."The Breakdown" has been praised for its sharp and insightful commentary. It has been ranked among the top political podcasts in the country, and it has a large and active online following. The show is a must-watch for anyone who wants to stay up-to-date on the latest political news and analysis.

This is NOT the official The Breakdown channel.
You can find the official one on Youtube. I only provide this podcast to make it listenable on the go. Please support the Lincoln Project. Thank you.

This is the official youtube channel:
https://www.youtube.com/@TheLincolnProject

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

116.8K

Est. Podcast Downloads

2,240

Av. Youtube Views

114.6K

YouTubers Subscribers

1.6m

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 116.8K audience size, runs 10% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Spin Questspinquest.com	Spin Quest	2	6	6	7	6	7	11	8	9		7	1		10	2	8	3	6	8	11	3	7	2	4	3	Core Performer 92%
Kiakia.com	Kia					2			5	4	2	3	6	6	10	8	7	10	6	8	2	6	4	8	8	5	Core Performer 92%
Morgan and Morganforthepeople.com	Morgan and Morgan			2		3		2	1	1				4	11	6	10	4	6	7	4	15	12	8	5	5	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Spin Quest	$203,723	-5.8%	17%	99%	149.0ad units	Core Performer	+1
Go Fund Me fund-raising	$154,252	-49.7%	5%	96%	96.0ad units	Core Performer	+1
Orderly Meds	$153,516	+100.0%	15%	100%	91.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Why Minnesota Is Trump's Favorite Target

0:00 / 0:59

Direct Response

W

#1

Run on 1x episode

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