The BJJ Foxcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The BJJ Foxcast offers an in-depth exploration of Brazilian Jiu-Jitsu, moving beyond the mat to cover its multifaceted impact. Through interviews with esteemed black belts, academy founders, and community leaders, the podcast delves into the sport's business aspects, its role in promoting a healthy lifestyle, and its application in fields like law enforcement. It caters to BJJ practitioners, martial arts enthusiasts, and entrepreneurs interested in the growth and culture of combat sports, providing insights into training, mental fortitude, and community building within the BJJ world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

361

Est. Podcast Downloads

280

Av. Youtube Views

81

Instagram

6k

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 361 audience size, runs 98% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

Kory Fox

Kory Fox, recognized as 'The Fox' within the combat sports community, operates as a Brazilian Jiu-Jitsu black belt and entrepreneur based in Arizona. He hosts The BJJ Foxcast, a video-first production where he interviews high-level practitioners such as Gustavo Dantas and Olympic gymnast Alex Naddour. Fox provides technical insights into martial arts while bridging the gap between physical training and business management. A recent win for his platform is the 'Healing Behind the Badge' series, which provides a dedicated space for first responders to discuss mental wellness through the lens of tactical jiu-jitsu. His content includes the 'Mat Defense' segment, where he enforces gym etiquette and hygiene standards to improve training culture. By partnering with brands like Origin USA and Jocko Fuel, Fox integrates professional-grade gear and nutrition into his discussions. His work serves as an industry bridge for gym owners and law enforcement officers seeking to utilize combat sports for community safety and professional development.

Age: 46 years
Nationality: American
Education: BJJ Lineage

Age: 46 years
Nationality: American
Education: BJJ Lineage

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week4/27	Week5/18	Week5/25	Week6/15	Week6/22	Week7/13	Week7/20	Week8/10
Elementdrinklmnt.com	Element									1	1	1	Longer term buy 25%
SALT Electrolytessaltelectrolytes.com	SALT Electrolytes			3	2	1	1	2	2				Test in progress 17%
Salt Electrolytesdrinksalt.com	Salt Electrolytes	1	1	1						1		1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
SALT Electrolytes	$155	-100.0%	98%	98%	52.0ad units	Core Performer
Salt Electrolytes	$30	0.0%	100%	100%	9.0ad units	Core Performer
Bioprotein Tech	$27	0.0%	100%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The BJJ Foxcast Episode 152 - 480 Jiu-Jitsu!

0:00 / 0:22

Direct Response

T

#1

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