Element

Drink LMNT is a health-focused company that specializes in a powdered electrolyte drink mix designed to support hydration and electrolyte balance. Founded in 2018 as Elemental Labs, LLC, the company was established by Robb Wolf and others who sought a clean electrolyte solution suitable for ketogenic and low-carb lifestyles.

The core product, LMNT, features a precise ratio of sodium, potassium, and magnesium, providing a sugar-free, high-electrolyte alternative to conventional sports drinks. It is aimed at health-conscious consumers, athletes, and individuals following specialized diets. Drink LMNT sells its products directly to consumers through e-commerce platforms, ensuring convenience and accessibility. The company has built a strong customer base, including health seekers and professional athletes, and supports its offerings with science-backed research and collaborations with healthcare practitioners.

Drink LMNT has experienced significant growth, reaching a $50 million revenue run-rate with 4.5x year-over-year growth as of early 2022. The company prides itself on being profitable since its inception and positions itself as a leader in the functional beverage and health and wellness industry.