The Big Story

The Big Story offers a weekly, in-depth analysis of the most critical headlines and financial trends shaping the digital marketing and ad technology landscape. Hosted by AdExchanger's Executive Editor, Sarah Sluis, the podcast goes beyond surface-level news to provide essential background details and expert insights into complex topics like programmatic advertising shifts, DSP dynamics, and quarterly earnings reports. It caters to digital marketing professionals, ad tech specialists, and industry stakeholders seeking to understand the underlying forces driving market changes and gain a competitive edge through informed analysis. The show's professional tone and focus on actionable intelligence make it a vital resource for staying current and strategically navigating the evolving world of advertising.