Sportsday with Rat & Jarrod Podcast Advertising - Audience, Sponsors & Contact

Overview

Sportsday with Mat Rogers offers a daily deep dive into the world of Australian sports, primarily focusing on Rugby League, Rugby Union, and Cricket. Hosted by dual international Mat Rogers, the podcast features engaging conversations and exclusive insights from a rotating panel of high-profile guests, including Dally M Medallists, current players, and coaches. Listeners can expect up-to-the-minute news, tactical breakdowns, player development discussions, and game previews, delivered with an accessible yet authoritative tone. This podcast is essential for dedicated sports enthusiasts seeking insider perspectives, expert analysis, and a comprehensive understanding of the ongoing events and evolving landscape of their favorite Australian sports, moving beyond basic headlines to offer a genuine fan experience.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

68%

Host Read %

% of host read ads

OKAY

45%

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The Bottom Line

This show has an estimated 100 audience size, runs 45% host read ads and promotes 68% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Cobram Estatecobramestate.com.au	Cobram Estate		2		1		2	1	1		2	3	4	2	1	2	2	1	3	1	2	3		3	1			Core Performer 67%
Suncorp Car Insurancesuncorp.com.au	Suncorp Car Insurance	1	3	1	2	1	2	2	1	3	1	1							1	1	1	2	1			1	2	Core Performer 58%
Krogerkroger.com	Kroger																		3	5	3	6			1	2	1	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Kia automotive	$502	0.0%	22%	80%	482.0ad units	Core Performer	+1
Suncorp Car Insurance banking	$229	-5.0%	94%	38%	211.0ad units	Core Performer	+1
Cobram Estate	$70	-24.3%	95%	0%	64.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

RAT IS BACK - Finals football, NFL takes Melbourne & Don Rogers in studio

0:00 / 0:11

Brand Awareness

R

#1

Run on 1x episode

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