Hosted by five-time author, ghostwriter, and book coach Lynn, "Self Publishing for Thought Leaders" is a practical, step-by-step guide for executives, consultants, and experts seeking to write and self-publish a nonfiction business book. Episodes blend solo teaching sessions with guest interviews from authors and entrepreneurs, covering the full publishing journey—mindset and writer's block, manuscript structure, editing tiers, ISBNs, cover design, KDP uploads, and launch strategy. The tone is warm, encouraging, and no-nonsense, aimed at busy professionals who want to turn expertise into authority-building books that generate leads and credibility. Recurring themes include overcoming procrastination, treating writing as a business function, leveraging books as marketing tools, and choosing between self, hybrid, or traditional publishing. Ideal for thought leaders, coaches, and B2B professionals ready to demystify publishing and finally finish their book.