Rocky Mountain ATV/MC Keefer Tested Podcast Advertising - Audience, Sponsors & Contact

Overview

Rocky Mountain ATV/MC Keefer Tested offers an expert-driven, hands-on deep dive into the world of off-road motorcycling. Host Kris Keefer rigorously tests and reviews dirt bikes, performance parts, riding gear, and accessories, providing candid, no-nonsense verdicts. Episodes feature detailed comparisons, discussions on bike modifications, and insights into racing disciplines like Endurocross, covering everything from bike setup to series developments. This podcast is essential for competitive riders, recreational enthusiasts, and anyone seeking technical understanding and practical consumer advice on optimizing their off-road experience. It's distinguished by its thorough testing methodology and the host's direct, experienced perspective, making it a go-to resource for performance-oriented riders.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

12,600

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GREAT

99%

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The Bottom Line

This show has an estimated 12.6K audience size, runs 99% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Works Connectionworksconnection.com	Works Connection	1			2		2	1	1	2	1	1	2	5	1	2	1	2	1	1	1	1		1	Core Performer 75%
Blood Lubricantsbloodlubricants.com	Blood Lubricants	1	1	1	2	1	1	1	1	1			1			2	1	1	1	1	1	1	1	1	Core Performer 75%
Ride Engineeringride-engineering.com	Ride Engineering	1	1	1	2		1		1	1		1	1			1	1	1	1	1	1	1	1	1	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rocky Mountain ATVMC automotive	$18,739	-80.2%	100%	100%	52.0ad units	Core Performer	+1
FXR Racing sporting goods	$17,636	-37.3%	100%	100%	45.0ad units	Core Performer	+1
Works Connection automotive	$17,111	-74.6%	100%	98%	52.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Show #511 - WP Suspension Comparison on KTM 450 FE

0:00 / 1:20

Direct Response

S

#1

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