FXR Racing

FXR Factory Racing Inc. is a Canadian company that specializes in high-performance apparel for snow sports, motocross, outdoor activities, and lifestyle wear. Founded in the mid-1990s by Milt Reimer, the company began in a home basement and has since expanded its operations globally, with a significant portion of production now offshore to maintain competitiveness.

The product range includes technical apparel designed for demanding environments, supporting athletes and enthusiasts in snowmobiling, motocross racing, and other outdoor sports. FXR has established itself as an international brand, present in over 60 countries and supported by more than 1,000 dealers worldwide. Headquartered in Winnipeg, Manitoba, the company employs over 135 people and has seen significant growth, surpassing $100 million in sales since 2016. FXR's strong connection to the racing community emphasizes passion, innovation, and a sense of community among its users and supported athletes.