Racing Post Podcast Advertising - Audience, Sponsors & Contact

Overview

The Racing Post podcast offers an essential guide for sports betting enthusiasts, particularly those following horse racing. Featuring expert tipsters and star guests, the show provides comprehensive previews, sharp analysis, and actionable betting advice for major races and upcoming sporting events across horse racing, football, and golf. Episodes delve into racecards, form, and tactical insights, offering detailed predictions and 'best bets'. It caters to an audience keen on staying informed and making educated wagers, blending professional sports journalism with practical gambling strategies in an engaging panel discussion format. The podcast distinguishes itself by delivering authoritative insights directly from industry specialists.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

280

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Direct Response

Brands with CTAs

GOOD

67%

Host Read %

% of host read ads

GOOD

77%

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The Bottom Line

This show has an estimated 280 audience size, runs 77% host read ads and promotes 67% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/3	Week8/17
Unibetunibet.co.uk	Unibet	1			1	1							2		3		2	3	2	3	2	1	1	Core Performer 67%
Racing Postracingpost.com	Racing Post	1	2	1	1	1		1	1	1	1	1	1	1	2	4			1	1	1	1		Core Performer 50%
Unibetunibet.com	Unibet	4	1	2	1	2	2	2				2	1	3	3						2	1		Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Unibet gambling & casinos	$253	-74.1%	78%	64%	85.0ad units	Core Performer	+1
Racing Post online media	$113	-62.8%	35%	79%	34.0ad units	Core Performer	+1
Unibet gambling & casinos	$92	+99.1%	83%	87%	30.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

438: GOODWOOD & GALWAY TOP 5 BETS | Horse Racing Tips | Racing Postcast

0:00 / 0:14

Direct Response

4

#1

Run on 1x episode

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