Pets Add Life Podcast Advertising - Audience, Sponsors & Contact

Overview

Pets Add Life is an engaging podcast for pet owners and enthusiasts, offering a comprehensive guide to enriching the lives of animals and their human companions. Hosted by Kristine Levine and Chris Bonifati, each episode blends expert interviews with heartwarming stories, covering essential topics like pet health, safety, behavior, and the emotional journey of pet ownership, including coping with loss. The podcast provides practical advice, discusses industry trends, and recommends products, fostering a deeper appreciation for the human-animal bond. It's a valuable resource for both seasoned and new pet parents seeking insights, community, and a touch of humor in navigating the joys and challenges of living with pets.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

121

Est. Podcast Downloads

80

Av. Youtube Views

41

Instagram

24k

YouTubers Subscribers

148k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

GREAT

93%

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The Bottom Line

This show has an estimated 121 audience size, runs 93% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Pets Add Life (Campaign)

Pets Add Life (PAL) is a social marketing initiative created by the American Pet Products Association (APPA) to advance responsible pet ownership and the human-animal bond. The platform serves as a central hub for pet parents through the Pets Add Life Podcast, a weekly series hosted by pet expert Kristen Levine and industry professional Chris Bonifati. This program recently celebrated its 100th episode milestone, featuring a specialized "100 Ways Pets Add Life" retrospective. PAL frequently records live from industry events like the Global Pet Expo, utilizing its Global Petfluence Studio to interview experts such as Jackson Galaxy and Dr. Andy Roark. Through educational formats and the annual APPA Holiday Gift Guide, the brand translates complex veterinary data and product innovation into accessible advice for modern families. By partnering with DOGTV for the "Unleashed" FAST channel, Pets Add Life integrates pet health, behavior science, and advocacy into a professional media presence that supports both owners and the broader pet industry.

Age: 21 years
Nationality: American
Education: Non-Individual Entity

Age: 21 years
Nationality: American
Education: Non-Individual Entity

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Recent Campaigns

	Advertisers	Week3/9	Week4/20	Week4/27	Week5/11	Week6/8	Week7/6	Week7/13	Week7/27
Dog TVdogtv.com	Dog TV	1	1	1	1	2		1	1	Longer term buy 25%
Chewychewy.com	Chewy					1			2	Test in progress 17%
Atomic Bubblesatomicbubbles.com	Atomic Bubbles					1	1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Dog TV	$54	+22.1%	71%	86%	35.0ad units	Core Performer	+1
Chewy retail	$8	+19.8%	100%	100%	5.0ad units	Core Performer	+1
Himalayan Pet Supply	$7	0.0%	100%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

120. Pet Anxiety Awareness Month: Understanding Fear, Stress & Anxiety in Pets

0:00 / 1:27

Brand Awareness

1

#1

Run on 1x episode

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