Open Goal

Overview

Football stories, player interviews, insights and a bit of weekly chaos from one of the top football podcasts in the UK! Join Simon Ferry, Paul Slane and the rest of the team as we take a look at the funnier side of the beautiful game!

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Show Impressions

Estimates only, not verified by show

Est. Total Impressions

55,740

Est. Podcast Downloads

1,140

Av. Youtube Views

54,600

YouTubers Subscribers

161k

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

23%

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The Bottom Line

This show has an estimated 55.7K audience size, runs 23% host read ads and promotes 89% of ads for direct response advertisers.

Creator Influence

Open Goal is a prominent Scottish football media brand and collective, renowned for its unfiltered, humorous, and insightful content primarily focusing on Scottish football. Founded and hosted by former professional footballers including Simon Ferry, Paul Slane, Kevin Kyle, Andy Halliday, Derek Ferguson, and James McFadden, alongside commentator Gordon Dalziel, the brand offers an insider's perspective on the sport through various platforms. Their main offerings include the

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Recent Campaigns

	Advertisers	Week6/8	Week6/15	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Talksport Bettalksportbet.com	Talksport Bet	2	1	1		1	2	1	1	1	2	1	2	2	2	1	3	1	1	Core Performer 100%
Grow Therapygrowtherapy.com	Grow Therapy				2	1	2	1	2	2		1	1	2	1	1	3	2		Core Performer 83%
Citizenscitizensbank.com	Citizens				2			1	1	2	2	1		1	2		1	1	1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
SBK banking	$37,931	0.0%	100%	100%	32.0ad units	Core Performer	+1
Talksport Bet	$28,691	+23.1%	88%	100%	25.0ad units	Core Performer
Huel food & beverages	$26,638	0.0%	100%	100%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Martin O'Neill vs Neil Lennon in Final & SPFL Title Run-in Starts! | Keeping the Ball on the Ground

0:00 / 0:31

Direct Response

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#1

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