Huel

Huel is a UK-based company founded in 2015 by Julian Hearn and James Collier. It specializes in nutritionally complete, plant-based food products aimed at providing convenient and balanced meals. Huel's mission is to simplify nutrition with high-quality, affordable, and environmentally friendly meal solutions that deliver essential nutrients in the right proportions, catering to busy individuals who prioritize health and sustainability.

The product range includes powdered meal replacements, ready-to-drink meals, and bars, all made from sustainable ingredients like oats, flaxseed, and pea protein. These 100% vegan products are designed to be nutritionally complete, offering a balanced macronutrient profile and all 26 essential vitamins and minerals. Huel targets time-poor consumers, such as busy professionals and health-conscious individuals, who need quick and nutritious meal options that fit their lifestyles.

Since its launch, Huel has grown rapidly, serving millions of customers in over 100 countries. The company emphasizes sustainability, transparency, and innovation, positioning itself as a leader in the plant-based nutrition market.