Motos and Friends from Ultimate Motorcycle magazine Podcast Advertising - Audience, Sponsors & Contact

Overview

Motos and Friends from Ultimate Motorcycle magazine offers an immersive dive into the world of motorcycling, blending expert reviews of new models like the Kawasaki KLX230 Sherpa S and Indian Sport Scout with insightful interviews. Hosts discuss cutting-edge gear, such as the Insta360 X5 camera, and introduce listeners to industry innovators like Eurogrip Tires. The podcast also features engaging conversations with passionate riders and mechanics, exploring their experiences and classic restorations. Targeting motorcycle enthusiasts, prospective buyers, and anyone interested in the lifestyle, technology, and culture of two-wheeled transport, it provides a comprehensive and authoritative perspective, making it a go-to resource for staying updated on the latest in the motorcycle community.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

220

Instagram

1k

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

GREAT

96%

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The Bottom Line

This show has an estimated 220 audience size, runs 96% host read ads and promotes 96% of ads for direct response advertisers.

Creator Influence

Chris Lobkovich

CW Moto Racing is a Seattle-based professional motorcycle racing team that bridges the gap between precision engineering and professional athlete development. Led by owners Chris and Sara Lobkovich, the team operates as a privateer entry in the MotoAmerica series, specializing in technical solutions for high-performance motorcycles. They recently secured a technical partnership with Integrated Underwater Services for their 2026 campaign and launched an adaptive-focused collaboration with The Bike Experience USA to field rider Eziah Davis in the Superbike Cup. Their content features documentary-style vlogs produced by Visordown Media that highlight the critical technical roles within the paddock, from tire technicians to crew chiefs. By integrating Miranda Cain as Director of Racing Operations, the team demonstrates a commitment to the Royal Enfield Build. Train. Race. development pathway. CW Moto Racing serves as an industry bridge, offering technical expertise through their online e-commerce platform while advocating for increased accessibility and inclusivity throughout the professional American road racing landscape.

Age: 41 years
Nationality: American
Education: Unknown

Age: 41 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week3/9	Week3/23	Week4/6	Week4/20	Week5/4	Week5/18	Week6/1	Week6/15	Week7/6	Week7/20	Week8/3
Leod Escapesleodescapes.com	Leod Escapes	2	3	4	3	2	2	2	2	2			Past Performer 17%
Biketoberfestbiketoberfest.org	Biketoberfest											4	Test in progress 8%
Hudsonville Ice Creamhudsonvilleicecream.com	Hudsonville Ice Cream										1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Insta360 electrical/electronic manufacturing	$143	0.0%	100%	97%	30.0ad units	Core Performer	+1
Leod Escapes	$90	-50.0%	91%	100%	22.0ad units	Core Performer
Daytona Beach Bike Week	$52	0.0%	100%	100%	11.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Indian Chief Vintage + Leod Escapes + BDR

0:00 / 1:07

Direct Response

I

#1

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