Insta360 is a technology company founded in 2015, based in Shenzhen, China. It specializes in developing and manufacturing 360-degree cameras and action cameras that capture immersive, high-quality video and photos. The company has quickly established itself as a global leader in 360-degree camera technology, known for its innovative products and advanced features.

Insta360's product lineup includes notable models like the Insta360 X3, a waterproof 360 action camera with impressive video recording capabilities, and the Insta360 ONE RS 1-Inch 360 Edition, co-engineered with Leica for enhanced image quality. The cameras are designed for a wide range of users, from action sports enthusiasts to professional content creators, enabling them to capture and share immersive experiences easily. With a focus on global expansion and continuous innovation, Insta360 is recognized for its contributions to the camera industry and is the only 360-degree camera brand available in Apple Stores worldwide.