Modern Wisdom Podcast Advertising - Audience, Sponsors & Contact

Overview

Modern Wisdom offers profound, long-form interviews with a diverse array of influential thinkers, experts, and public figures. Hosted by Chris Williamson, the podcast delves into complex topics ranging from personal development, psychology, and mental resilience to political analysis, social science, and cultural phenomena. It aims to equip listeners with a deeper understanding of the modern world and practical insights for navigating life's challenges. The show is characterized by its intellectual rigor, thought-provoking discussions, and a commitment to exploring various perspectives on human behavior, societal trends, and self-mastery. It appeals to curious individuals seeking to expand their knowledge, engage with critical thinking, and gain wisdom from leading minds across different disciplines.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

77,540

Instagram

3.3m

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GOOD

81%

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The Bottom Line

This show has an estimated 77.5K audience size, runs 81% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

Chris Williamson

Chris Williamson is a British podcaster, writer, and former reality television personality. Born in Stockton-on-Tees, England, he initially gained public recognition for his appearance on the dating show "Love Island" in 2015, following a career in nightclub promotion. Transitioning significantly, Chris earned BA and MA degrees from Newcastle University and launched the "Modern Wisdom" podcast. Based in Austin, Texas, his podcast has become highly successful, known for long-form interviews with leading experts, academics, and cultural figures from diverse fields including psychology, philosophy, business, science, and health. Chris's content explores deep ideas, self-improvement strategies, and understanding human nature, aiming to provide practical life lessons for his audience. His interview style is characterized by thoughtful inquiry and a willingness to delve into complex topics, making cutting-edge research and abstract concepts accessible. Beyond podcasting, Chris is also a co-founder of the productivity drink Neutonic and engages with his community through his "3 Minute Monday" newsletter. He prioritizes high production quality and has successfully expanded his reach by integrating video content into his podcast distribution platforms.

Age: 38 years
Nationality: British
Education: BA (Hons), Newcastle University

Age: 38 years
Nationality: British
Education: BA (Hons), Newcastle University

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Functionfunctionhealth.com	Function		1	2	1		1	2	2		2	1	2	3	2		1	2	2	1	2	2	1	1	1	1	2	Core Performer 92%
Momentouslivemomentous.com	Momentous	2	2	2			2	1	2	2	2	3	1	2	1	3	2	3	1	1		3	2	2	2	2	2	Core Performer 83%
Elementdrinklmnt.com	Element	2	1	3	2	1	3	2	1	2	1	2	2	1	2	2	1	2		1	1	2	2		2	1	3	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Momentous	$185,497	-31.1%	99%	100%	86.0ad units	Core Performer	+1
Element food & beverages	$179,753	+27.5%	100%	100%	80.0ad units	Core Performer	+1
Function information technology & services	$162,090	+8.4%	97%	100%	74.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Positive Psychology Founder: How To Stop Your Negative Thoughts - Martin Seligman - #1167

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Direct Response

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#1

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