TODAY Podcast Advertising - Audience, Sponsors & Contact

Overview

The TODAY podcast serves as a daily companion, delivering a comprehensive blend of breaking news, weather updates, and engaging interviews to help listeners start their day informed and inspired. Drawing from the popular NBC morning show, it covers a broad spectrum of topics including politics, business, media, entertainment, and sports. Beyond headlines, the podcast delves into practical lifestyle advice, consumer insights, and human interest stories, featuring segments on food preparation, pop culture, and entrepreneurial journeys. With a conversational and accessible tone, it caters to a general audience seeking a diverse mix of current events, practical tips, and light entertainment, making it an ideal listen for those who appreciate a wide-ranging daily digest presented by familiar voices.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

7,560

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

13%

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The Bottom Line

This show has an estimated 7.6K audience size, runs 13% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Indeedindeed.com	Indeed	3	3	9	4		3	1	3	6	6	13	14	17	19	17	13	19	20	16	12	11	Core Performer 100%
Discoverdiscover.com	Discover		4	5	15	8	18	18	27	6	12	14	1	1	1	6	4	4	12	11	3	13	Core Performer 100%
AT&Tatt.com	AT&T										1	1	4	1	2	5	6	7	7	1	12	2	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
NBC News media production	$28,373	0.0%	7%	100%	303.0ad units	Core Performer	+1
Whole Foods Market retail	$22,248	+63.0%	0%	55%	288.0ad units	Core Performer	+1
Indeed information technology & services	$17,165	-6.0%	11%	100%	198.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

TODAY September 11, 3rd Hour: “The Purse She Left Behind” | On The Money: Retirement Checkup | Catching Up With… Rodrigo Santoro

0:00 / 3:32

Direct Response

T

#1

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