Locked On Golden Gophers - Daily Podcast On Minnesota Golden Gophers Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Golden Gophers podcast is the daily podcast that keeps you ahead of the games and the first to know the latest news, analysis, and insider info for the Minnesota Golden Gophers. Hosted by Kane Rob, the Locked On Golden Gophers podcast provides your daily Gophers fix with expert opinions, recruiting news, film reviews, interviews, recaps, local analysis, and coverage of all things Golden Gophers. From the hallowed grounds of TCF Stadium to the iconic “Barn”, Williams Arena, and everywhere in between, the Locked On Golden Gophers podcast takes you beyond the headlines for the inside scoops from the biggest stories inside the Golden Gophers locker room and the Big 10. The Locked On Golden Gophers podcast is part of the Locked On Podcast Network. Your Team. Every Day.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

760

Est. Podcast Downloads

600

Av. Youtube Views

160

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

34%

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The Bottom Line

This show has an estimated 760 audience size, runs 34% host read ads and promotes 77% of ads for direct response advertisers.

Creator Influence

Kane Rob

Kane Rob serves as the technical voice of the University of Minnesota athletic scene through the Locked On Golden Gophers podcast. Drawing on professional experience as a former college football video coordinator and recruiting assistant, he delivers daily insights that bridge the gap between locker room operations and fan commentary. He led the recent Big 10 Squad series, where he explores conference-wide shifts such as NIL rulings and CFP expansion through the specific lens of the Twin Cities program. His game-day coverage is anchored by the Gophers Postcast format, an instant-reaction series that captures the immediate atmosphere of Dinkytown athletics. By incorporating the 'Row the Boat' philosophy into his reporting, Rob provides an authoritative perspective on everything from PJ Fleck’s recruiting cycles to the latest developments at Huntington Bank Stadium. This focus makes him a primary resource for industry professionals seeking deep-dive analysis of Gopher football and basketball within the evolving Big Ten landscape.

Age: 36 years
Nationality: American
Education: University of Minnesota

Age: 36 years
Nationality: American
Education: University of Minnesota

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Recent Campaigns

	Advertisers	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
FanDuelfanduel.com	FanDuel	1	1	1	1	1		1	1	2	1	1	1	1			1	1	1	1	Core Performer 67%
T-Mobilet-mobile.com	T-Mobile									1	3		2	1	1	3					Longer term buy 42%
Kalshikalshi.com	Kalshi						1		1	1		2			1	1	1		1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$76	+959.0%	79%	100%	34.0ad units	Core Performer	+1
Kalshi financial services	$45	+2154.4%	44%	100%	9.0ad units	Core Performer	+1
T-Mobile telecommunications	$43	+1288.8%	0%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

BIG 10 SQUAD: The Big 10 is in TROUBLE | What's up with Minnesota?

0:00 / 1:25

Direct Response

B

#1

Run on 1x episode

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