Locked On Chiefs - Daily Podcast On The Kansas City Chiefs Podcast Advertising - Audience, Sponsors & Contact

Overview

Locked On Chiefs is an essential daily podcast for ardent Kansas City Chiefs fans and NFL enthusiasts, offering comprehensive analysis and insider perspectives on the defending Super Bowl champions. Hosted by seasoned NFL analysts Ryan Tracy and Chris Clark, the show provides detailed game previews, strategic breakdowns, and player performance evaluations that go beyond surface-level statistics. Listeners gain a tactical understanding of matchups, delve into team dynamics, and stay updated on critical news shaping the Chiefs' season and playoff aspirations. It caters to those seeking in-depth, local expert commentary on every aspect of the franchise, from specific defensive alignments to offensive play-calling, making it a daily must-listen for anyone invested in Chiefs Kingdom.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

23,588

Est. Podcast Downloads

19,440

Av. Youtube Views

4,148

YouTubers Subscribers

20k

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Direct Response

Brands with CTAs

GOOD

78%

Host Read %

% of host read ads

BAD

23%

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The Bottom Line

This show has an estimated 23.6K audience size, runs 23% host read ads and promotes 78% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
FanDuelfanduel.com	FanDuel	8	10	4	6	6	6	10	8	9	12	11	6	5	14	10	12	11	8	10	11	13	18	12	17	9	23	9	Core Performer 100%
Discoverdiscover.com	Discover			1				3	9	10	12	6	7	9	8	4	4	3	5	10	7	9	16	13	10	12	10	4	Core Performer 100%
Indeedindeed.com	Indeed	2	6	4		5	4	5	5	5	6	5	1	4	9	11	6	6	1	8	6	8	3	10	3	9	8	1	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$177,826	+16.6%	63%	99%	389.0ad units	Core Performer	+1
Indeed information technology & services	$89,835	-8.2%	84%	100%	157.0ad units	Core Performer	+1
Locked On NFL Podcast online media	$53,377	-100.0%	34%	100%	174.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Andy Reid’s CONFIDENCE in Kahlil Benson Could BACKFIRE for Kansas City Chiefs

0:00 / 0:28

Direct Response

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#1

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