Let's Go! with Matthew Stafford, Maxx Crosby, Peter King & Jim Gray Podcast Advertising - Audience, Sponsors & Contact

Overview

Let's Go! is a premier NFL-focused podcast that offers an insider's perspective on professional football, blending high-level analysis with intimate, introspective storytelling. Hosted by legendary sportscaster Jim Gray alongside active NFL stars Matthew Stafford and Maxx Crosby, and veteran journalist Peter King, the show provides a unique multi-generational and multi-role viewpoint on the league. Episodes feature deep dives into game strategy, career reflections, and candid discussions on the biggest headlines in sports and entertainment. The tone is professional yet conversational, appealing to die-hard football fans who value expert commentary, behind-the-scenes anecdotes, and thoughtful discourse on the evolution of the game, player development, and the cultural impact of the NFL.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

9,380

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Direct Response

Brands with CTAs

GOOD

62%

Host Read %

% of host read ads

OKAY

46%

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The Bottom Line

This show has an estimated 9.4K audience size, runs 46% host read ads and promotes 62% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Deltadelta.com	Delta	2	2	2	2	2	2	2	Core Performer 58%
Monster Energymonsterenergy.com	Monster Energy	2	2	2	2	2	2	2	Core Performer 58%
Mortgage Matchupmortgagematchup.com	Mortgage Matchup	2	2	2	2	2	2	2	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Monster Energy food & beverages	$2,242	+100.0%	58%	0%	19.0ad units	Core Performer	+1
Delta airlines/aviation	$1,796	+100.0%	32%	74%	19.0ad units	Core Performer	+1
Mortgage Matchup	$1,777	+100.0%	26%	100%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Week 8 - Roughing the Passer, Setting a Record, and the NFL's Last Undefeated Team

0:00 / 0:14

Brand Awareness

W

#1

Run on 1x episode

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