Monster Energy

Monster Energy is a leading energy drink brand under Monster Beverage Corporation, which was originally founded in 1935 as a family-run juice business in Southern California. The company, headquartered in Corona, California, rebranded as Monster Beverage Corporation in 2012 to emphasize its flagship product, Monster Energy. It operates globally, distributing its products in over 140 countries.

Monster Beverage offers a diverse range of energy drinks, including the iconic Monster Energy, Monster Energy Zero Ultra, Relentless, Reign, Burn, Full Throttle, Mother, Predator, and Bang. The brand is popular among young adults, athletes, and extreme sports enthusiasts, often associated with high-energy lifestyles and sponsorships in motorsports, gaming, and music events. As of 2020, Monster Beverage held approximately 39% of the global energy drink market, making it the second-largest company in this sector.