Jeff Cavanaugh - Trust the Tape Podcast Advertising - Audience, Sponsors & Contact

Overview

The Jeff Cavanaugh Show offers an in-depth and opinionated analysis of the Dallas Cowboys and the broader NFL landscape. Hosted by Jeff Cavanaugh, often joined by Bryan Broaddus for the 'Trust the Tape' segment, the podcast provides detailed breakdowns of game performances, player acquisitions, draft prospects, and team expectations. It caters to passionate Cowboys fans and NFL enthusiasts seeking informed perspectives, strategic insights, and current news. The show distinguishes itself through its expert analysis, focusing on how player movements and game-day strategies impact team dynamics, making it essential listening for those who want to understand the nuances of professional football beyond the headlines.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,783

Est. Podcast Downloads

1,780

Av. Youtube Views

4,003

YouTubers Subscribers

45k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

OKAY

44%

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The Bottom Line

This show has an estimated 5.8K audience size, runs 44% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/16	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week6/1	Week6/8	Week6/15	Week6/22	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Prize Picksprizepicks.com	Prize Picks				1	3	2	2	1	2	2	1	3	2	1	1	1	2	Core Performer 50%
Underdogunderdogfantasy.com	Underdog	2		3	1														Test run 0%
Crown Global Mediacrownglobalmedia.com	Crown Global Media		1					2		1									Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Prize Picks sports	$3,399	+53.3%	100%	79%	29.0ad units	Core Performer	+1
Underdog sports	$2,679	0.0%	100%	100%	23.0ad units	Core Performer	+1
FanDuel	$1,538	0.0%	5%	100%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Cowboys Extend Brevyn Spann-Ford & Ryan Flournoy | Tyler Smith Update | Trust the Tape

0:00 / 1:44

Direct Response

C

#1

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