I Am All In with Scott Patterson Podcast Advertising - Audience, Sponsors & Contact

Overview

Twenty years ago, you met Luke Danes...backward cap, plaid flannel, pouring the coffee. For the VERY first time, Scott Patterson (aka Luke) is watching Gilmore Girls. 154 episodes and 4 movies. We'll visit Stars Hollow, Doosey's Market, Miss Patty's, Mrs. Kim's antique shop and more pop culture references than you can count. Join us whether you're Team Dean, Team Logan or Team Jess. And, we'll see if we can figure out "who's the daddy". We'll talk fast, and if you can smell snow, if Paris isn't just a city in France, and Friday night dinner is a requirement... you don't want to miss this. Finally, cell phones are allowed. Listen everywhere you listen to podcasts. I AM ALL IN, an iHeartRadio podcast.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

90,700

Instagram

112k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 90.7K audience size, runs 8% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Scott Patterson

Scott Patterson, an actor known for his role as Luke Danes in Gilmore Girls, hosts the "I Am All In with Scott Patterson" podcast, an iHeartRadio original production. On this platform, he provides a detailed rewatch experience, offering episode recaps and sharing behind-the-scenes anecdotes from the television series. The podcast regularly features interviews with Gilmore Girls cast members and other entertainment personalities, delivering unique insights to its audience. Patterson has also launched Scotty P's Big Mug Coffee, a business venture directly inspired by his character's coffee-serving persona. His podcast has successfully brought together the Gilmore Girls fandom, creating a dedicated forum for discussion and celebration of the show, and has expanded its content to include segments like "I Smell Pop Culture."

Age: 68 years
Nationality: American
Education: Robert Lewis Studio

Age: 68 years
Nationality: American
Education: Robert Lewis Studio

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Chasechase.com	Chase	2	1	2	6	5	5	4	6	8	1	7	9	12	10	5	2	8	14	2	Core Performer 83%
Joie Babyjoiebaby.com	Joie Baby											8	14	14	12	16	5	15	9	6	Core Performer 75%
Joy Babyjoybaby.com	Joy Baby											1	8	3	6	2	2	8	2	2	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$458,008	-100.0%	2%	99%	347.0ad units	Core Performer	+1
Joie Baby	$147,152	+40.5%	96%	100%	79.0ad units	Core Performer	+1
Geico insurance	$123,606	+164.6%	0%	18%	126.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Gilmore Girls Gazette: Is Logan the Best Boyfriend for Rory?

0:00 / 0:50

Direct Response

G

#1

Run on 1x episode

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