Geico Podcast Advertising: Spend, Top Shows & Campaigns

Overview

GEICO, or Government Employees Insurance Company, is a prominent American auto insurance provider founded in 1936 by Leo and Lillian Goodwin. Initially focused on federal government employees and their families, GEICO has expanded its reach and is now the second largest auto insurer in the United States, covering approximately 30 million vehicles and 18 million auto policies.

The company operates under a direct-to-consumer sales model, which began in the 1990s, allowing it to reduce costs and offer competitive rates. GEICO employs around 40,000 people and provides 24/7 customer service for claims and support. While primarily known for auto insurance, it has also offered life insurance and loan products in the past. GEICO is recognized for its innovative advertising campaigns featuring the GEICO Gecko and the GEICO Caveman, which have significantly enhanced its brand visibility.

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Top Shows

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Wintering in Turks and Caicos

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Recent Campaigns

	Shows	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Two Ts In A Pod with Teddi Mellencamp and Tamra Judge	Two Ts In A Pod with Teddi Mellencamp and Tamra Judge 100%	2	13	17	20	18	18	6	18	16	24	16	3	23	12	12	7	5	4	6	1	1	1	Core Performer 100%
Flagrant and Funny with Cari Champion and Jemele Hill	Flagrant and Funny with Cari Champion and Jemele Hill 100%	1	1	1			5	10	5	7	13	11	2	5	14	12	15	11	10	11	12	9	5	Core Performer 100%
How Men Think	How Men Think 92%	33	27	15	31	23	27	24	48	61	58	42	12	4	7	7	5	1	2	1		1	4	Core Performer 92%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%